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“Renaissance of the Classic” – Selva’s Successful Season Start at the 2011 imm cologne

With the Cologne tradeshow, Selva succeeded in a great kickoff to the 2011 furniture season. A new collection, more international guests than last year, and a thoroughly positive response – for the Italian company, the year was marked by an extremely successful beginning.

The new Collection Luna stands for a classic elegance that is nevertheless fresh and up-to-date. And along with Eleganza, the new addition for 2010, it forms a solid component of the Selva product line. “We are currently experiencing a renaissance of the classic, and thus Selva is right in keeping with the trend” says Philipp Selva, President & CEO of SELVA.

 

Colletion Luna signifies a fresh, modern elegance in the area of home furnishing and was specially created for a youthful, style-conscious public that values quality. Luna is naturally charming and timelessly beautiful. The soft, elegant lines and the decorative elements that have been produced with affectionate craftsmanship impart to the room a contemporary aesthetic filled with charm and personality.

The groove-like finish structure of the drawers is a conspicuous feature of the collection. This is where the handcrafted precision and a sense of design come through. The alternation between convex and concave forms lends the furniture a certain plasticity, while the interplay between light and shadows carries a very particular allure. Chromed decorative fittings and frosted chrome-coloured metal legs – which can be variably adjusted with all cabinet-type furniture – emphasize the collection’s elegant beauty and grace. One interesting eye catcher is the “variegated” veneer pattern, which brings out the handcrafted production and the solid character of the pieces of furniture.

 

 

Opening in november 2010 of the Showroom Miwwel & Kichechef in Capellen in Luxembourg.

 

Vendome from designer Lorenzo Bellini, which is now being presented at the 2011 Milan tradeshow for the very first time, is an aesthetic furniture program which abstracts the classical structural elements and interprets them in a contemporary fashion. A very up-to-date collection is thus created in stylish design.

Vendome was inspired by the streams of the eighteenth century and the new horizons that were developed by the French decorators in the 1930s and 1940s. French flair and Italian charm are combined in a refined way. Its soul is classical, but forms and proportions are reinvented – combined with the use of contemporary materials and adapted to the needs of today with regard to design, comfort, and function. The collection comprises a large selection of individual pieces of furniture for all areas of home furnishing – from china cabinets to tables and chairs to sofas and beds.

 

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